Boulderthon presented by Puma welcomes lululemon for the second year in a row to provide exclusive offerings to all VIP participants
BOULDER, Colo. — Boulderthon has announced the return of lululemon as the presenting sponsor of VIP Experience for its 2025 on Sept. 28. This will be lululemon’s second year partnering with Boulderthon, and will feature new additions to the top-rated experience for Boulderthon’s 300+ VIP participants. Registration for Boulderthon is now open, though spots are filling up fast, with the marathon already over 90 percent sold out, and the lululemon VIP Experience fully sold out.
Boulderthon and lululemon began their partnership ahead of the 2024 Boulderthon, where they launched their “VIP Lounge” and exclusive offerings for all VIP participants. The exclusive Experience was a success for both parties, leading to the continuation of the partnership.
The 2025 VIP Experience will take place throughout race day, beginning at the start line with a heated VIP lounge filled with snacks, comfy seating, no-wait restrooms and exclusive access to lululemon Ambassadors. Once VIP participants cross the finish line, they will have access to the VIP recovery zone, which will feature complimentary massages provided by PR Sports Lab, breakfast and refreshments. Other new and returning VIP Experiences include VIP parking, a specially curated lululemon gift for each VIP member and special deals on lululemon gear throughout race weekend.
“Our 2024 VIP Experience success is truly all thanks to the incredible team at lululemon,” said Alexa Squillaro, event director of Boulderthon, presented by PUMA. “They’ve been such an amazing brand to partner with and we can’t wait to continue to grow this already flourishing program with them. As we keep elevating Experiences for our participants, working with the quality-focused and Experience-minded professionals at lululemon is a great match.”
“Community is at the heart of everything we do at lululemon, and we are always striving to create premium experiences for our guests,” said Jared Bell, director of North America Community West at lululemon. “Boulderthon embodies the spirit of Colorado’s running community and we are inspired by its participants. We are looking forward to delivering a VIP experience that helps them feel their best.”
On top of providing pre- and post-race VIP Experiences, lululemon will also be the official outfitter for all 2025 Boulderthon race pacers and serve as the presenting sponsor of the Final 40 Finishers. The Final 40 Finishers Presented by lululemon will recognize Boulderthon’s final 40 participants who cross the finish line, providing an energetic atmosphere as well as gift bags to celebrate their accomplishments.
Boulderthon offers five distances for participants to take part in, the marathon, half marathon, 10K, 5K and Kids Run. Boulderthon’s marathon and half marathon courses will take participants through different landscapes set at the foothills of the Flatirons, with views of the Boulder Reservoir, Table Mountain and Haystack Mountain along their way. The fast, flat course features limited elevation change and multiple straightaways, making for high-quality race day performances. The 10K course will run participants through the streets of Boulder showcasing the scenic town, before leading them to Downtown Boulder for the iconic finish on the historic Pearl Street Mall. The second annual Heart to Heart 5K by BCH features an all-road, fast and flat Experience for all participants, allowing wheelchair athletes and those utilizing wheeled vehicles, like duo runners, to take part in the event.
The top-rated, fast-growing multi-distance event became the second-largest race in Colorado in its first year of existence, and the largest fall running event in the state. In its fourth annual edition, Boulderthon drew nearly 10,000 runners from all 50 states as well as 22 countries. This secured its entry into the list of the top 100 largest running events in the country, as reported by RunSignUp. In 2023, Active.com named Boulderthon one of the Top 5 Best Half Marathons in the United States, and the following year the 5K and half marathon courses were both named a top 10 in their categories by USA Today’s 10Best Readers’ Choice awards.
For more information on Boulderthon, presented by PUMA, visit www.boulderthon.org, and follow the event on Facebook and Instagram.
ABOUT BOULDERTHON® PRESENTED BY PUMA
Boulderthon, presented by PUMA, was created in 2021 by avid New York Road Runner, Phil Dumontet, with the goal of bringing a world-class marathon to one of the great running hubs of the country. It is a Boston Marathon Qualifying (BQ), USATF Sanctioned Event, measured by a Level A USATF Course Measurer, representing the highest level of certification for a marathon race. The race offers a full marathon, half marathon, 10K, 5K and children’s races. For more information, visit www.boulderthon.org.
ABOUT LULULEMON
lululemon athletica inc. (NASDAQ:LULU) is a technical athletic apparel, footwear and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.