The industry-leading organization will be utilizing the AI Registration Platform
SAN FRANCISCO, Calif. – Let’s Do This has announced its new partnership with Motiv Sports, a leader in creating, marketing and delivering world-class mass participation running events. Motiv Sports will be implementing Let’s Do This’ AI Registration Platform across its full portfolio of 12 events and over 200,000 participants, including events such as the Surf City Marathon presented by Biofreeze, Bay to Breakers and 2XU Long Beach Marathon.
Through Let’s Do This, participants of events produced by Motiv Sports can expect an enhanced user experience when registering, while race organizers will have access to industry-leading AI tools to enable more in depth analytics to help their events grow. Through Let’s Do This’s proprietary AI Growth Agent, Nova, Motiv’s team can identify trends in their data and implement growth strategies to drive registrations across their event portfolio.
“We have a strong and successful relationship with the Motiv team in the UK, supporting their phenomenal growth. We are excited to now be working across the global Motiv portfolio and partnering with the Motiv US team on this next chapter, supercharged by our technology”, says Sam Browne, Co-Founder and CEO of Let’s Do This.
“As we continue to grow our events across the board, we want to make sure that the behind the scenes of our organization stays on top of that growth,” said Crystian Kumnick, managing director of Motiv Sport. “By introducing new partners and technology, like the Let’s Do This platform, we are able to scale our business efficiently using the latest features and functionalities on the market.”
Motiv Sports is a North American leader in mass participation events, dedicated to empowering individuals of all fitness levels to pursue and achieve their goals. Similar to Let’s Do This’ mission, the company works towards inspiring, challenging and connecting participants through endurance events. Motiv produces some of the largest and most storied races in the United States, including the Bay to Breakers, which has been held for over a century, the 2XU Long Beach Marathon, which boasts more than 20,000 finishers, and the Surf City Marathon, the largest running event in California’s iconic Orange County.
Let’s Do This was founded with the mission of building the online platform that gets people together offline. Through their AI Registration Platform, Let’s Do This is inspiring people to attend events with friends and continues to introduce innovative features to work towards their mission. Let’s Do This seeks to dive deeper and create solutions that truly revolutionize how endurance events are managed.
For more information about Let’s Do This, visit letsdothis.com and follow on LinkedIn.
ABOUT LET’S DO THIS
Let’s Do This is the AI Registration Platform for endurance events, driving growth and supercharging an event organizer’s capabilities. The Let’s Do This team is a true partner every step of the way – from launch strategy to event day and beyond. Let’s Do This scales word-of-mouth growth through its social tools including teams, invites, and referrals. Its AI approach unlocks new capabilities for its customers, with powerful event management, marketing, customer service, and data tools. Let’s Do This is the exclusive partner to the world’s most popular marathon (TCS London Marathon – London Marathon Events), the world’s largest half marathon (AJ Bell Great North Run – Great Run Company) and the world’s largest 10k (AJC Peachtree Road Race – Atlanta Track Club), as well as innovative brands like Life Time Events, Ragnar Events and Diplo’s Run Club. Backed by over $80 million from top-tier investors including Y Combinator, Craft Ventures and Headline, as well as athletes like Serena Williams and Usain Bolt, LDT is building the future of participation. For more information about Let’s Do This, visit letsdothis.com.
ABOUT MOTIV SPORTS
Motiv Sports is a North American leader in mass participation events, dedicated to empowering individuals of all fitness levels to pursue and achieve their goals. From local favorites to destination races, our portfolio of 11 iconic endurance events brings communities together through the shared experience of forward motion. We create, market, and deliver world-class running events that inspire, challenge, and connect participants year-round—both on the course and through digital engagement. At Motiv Sports, we believe that every step forward matters, and we’re committed to building inclusive, supportive environments where people can thrive through movement. For more information, visit MotivSports.com.