Full-Time
Posted 13 hours ago (2025-10-24)
Specialist, CRM Marketing (74707)
Requisition ID 74707 – Posted 09/22/2025 – Boston, MA Corporate Office (AAC-BST-OF) – Location/Regions (1) – Functional Area (2) – Position Level (1) – Regular – Full Time – Education Level (1)
At ASICS, our Sound Mind, Sound Body™ philosophy is more than a tagline, it’s our way of life. Over 75 years ago our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward.
ASICS provides a diverse and inclusive culture that enables learning, growth, and opportunity at all levels. Our robust employee benefits allow for real work-life balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.
A Brief Overview
The CRM Marketing Specialist is responsible for end-to-end campaign development across email, SMS, ASICS.com, and loyalty, including calendar planning, content briefing, vendor management, and channel analysis. They will support day-to-day communications with internal and external partners to deliver against forecasts and budgets across all CRM mediums and will focus on targeting strategies and channel optimizations across all CRM touchpoints. Additionally, they will partner closely with the CRM Marketing Manager on the strategic execution, analysis and expansion of the OneASICS loyalty program with a focus on omnichannel growth and retention in ASICS North America. This includes the development of the marketing platforms within blueconic, talon.one, and the ASICS app. In this role, you will work cross-functionally with all Marketing and DTC teams and external departments including but not limited to Product Merch, Legal and ASICS Digital to ensure all stakeholders are informed and aligned on Marketing and DTC project goals and deliverables, and campaign storytelling across ASICS North America. This includes the development of the marketing platforms within blueconic, talon.one, and the ASICS app.
Leadership Responsibilities
- This position does not have people leadership responsibilities.
What You’ll Do
- Brief/Build CRM marketing campaigns, including email, SMS, referral, and in-app push marketing triggers across CRM platforms with a strong understanding of all content requirements.
- Oversee the digital marketing calendar and deliver compelling and timely campaigns across multiple digital platforms e.g., SFMC newsletters and journeys, SMS campaigns and journeys, referral program journeys, and remarketing journeys.
- Analyze channel KPI’s and forecast targets and manage vendor day-to-day relations, including project execution and strategy pivots based on business needs (e.g., forecast pace, budget pace, product sell-through).
- Assist with the strategy and development of the OneASICS loyalty program’s omnichannel benefits while monitoring our audience growth and retention rate and optimizing loyalty program workflows and processes to enhance efficiency, including the expansion of talon.one.
- Assist with the strategy and development of the CDP platform, creating, testing and analyzing performance of segments built and mapped into select channels including but not limited to email, SMS and app.
- Lead as a key stakeholder in our website planning process, including ownership of Creative X Digital planning sessions, website calendar adjustments, and clear communication and alignment with all relevant stakeholders within DTC and Marketing.
- Lead as point-person for project management and development of select DTC/Marketing activations for the digital marketing team (both CRM and external).
- Help manage the coordination and execution of all race-related benefits for our CRM and OneASICS audience in partnership with Race Roster, Runkeeper, and ADI/Jebbit teams in partnership with the Marketing Coordinator.
- Collaborate closely with cross-functional teams and act as “One Team” to help bridge the gap between DTC, Marketing and wholesale activations.
- Assist in the training and development of intern and ACE program participants.
- Adheres to all company policies and procedures
- Embodies and demonstrates company ethics and values
- Abides by all federal, state and local laws
How You’ll Be Successful
- Proficiency in Salesforce (Marketing and Commerce Cloud)
- Proficiency in SMS marketing (Attentive Platform or similar tool)
- Proficiency in Google Analytics, Tableau, or similar reporting tools
- Proficiency in Microsoft Suites (Word, PowerPoint, OneNote, One Drive, Excel)
- Demonstrable skills and experience in strategic and operational marketing
- Strong interpersonal skills to build relationships and work effectively with employees at all levels of the organization
- Ability to drive innovation: track record of creativity and self-motivation
- Strong analytical and planning management skills
- Excellent written and verbal communication skills, including group presentations
- Ability to work across business and champion the customer and marketing while balancing our business needs
- Ability to work in a fast-paced environment with ease and to make decisions and good judgment in stressful situations.
- Self-motivated and proactive
- Critical attention to detail
- Able to prioritize and meet deadlines while working on multiple projects and have creative problem-solving skills
What You’ll Need
- Bachelor’s Degree in Arts/Sciences (BA/BS) or equivalent combination of education, experience, and training required
- 1-2 years of experience in a Marketing related position supporting loyalty programs required
- Experience working with Salesforce platforms (Marketing & Commerce Cloud) preferred
SALARY / PAY RANGE: Min: $63,000 Max: $70,000
PAY TRANSPARENCY:
To encourage pay transparency, promote pay equity, and proactively address regulations, ASICS America Corporation will comply with all applicable state or local laws or regulations which require employers to provide pay or salary range information to job applicants and employees. A posted salary/pay range applies to the current job posting. Salary/pay offers may be based on key factors such as education and related experience.
ASICS CCPA Pre-Collection Notice for Job Applications: We collect personal information (PI) from you in connection with your application for employment with ASICS America Corporation, including the following categories of PI: identifiers, personal records, professional or employment information, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at hrccpa@asics.com.
The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer.
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