The leading registration and technology platform for events has expanded its portfolio with notable names |
| SAN FRANCISCO, Calif. – Let’s Do This, the AI-Native Registration Platform specialized for endurance events, has announced its new partnerships with notable event organizers within the industry, including Mascot Sports and The Color Run. The company continues to expand its global portfolio of major endurance events in the U.S., which already includes the TCS London Marathon, AJC Peachtree Road Race, Ragnar Events and Diplo’s Run Club. “Our mission at Let’s Do This is to get everyone together offline at mass participation sporting events – so they can experience moments that make them feel alive,” said Dom Goodrum, Chief Creative Officer at Let’s Do This. “We’re thrilled to be supporting the incredible events and communities of The Color Run and Mascot Sports’ Run Travis Run. These events are great examples of how innovative event formats can inspire more people to get active.” Let’s Do This was founded with the mission of building the online platform that gets people together offline. Through their AI-Native Registration Platform, Let’s Do This is inspiring people to attend events with friends and continues to introduce innovative features to work towards their mission. The company has driven millions of registrations to the world’s best events. Let’s Do This technology will also be used by Mascot Sports’ Run Travis Run event to facilitate their ticket pre-sale process. Run Travis Run was built by Travis Barker, well-known as the drummer for the rock band Blink-182. The event came out of his passion for health and wellness, which he developed after an accident in 2008, where 70% of his body was burned, drastically affecting his health. He picked up walking and then running, which grew into participating in road running events, where he fell in love with not only the sport but the community around it. “Travis’ overall goal with Run Travis Run is to motivate people to get outside and walk or run, as well as make healthy decisions and create healthy habits,” said Ryan Dawkins, Founder of Mascot Sports, producer of Run Travis Run. “By partnering with Let’s Do This, we will be able to help Travis do exactly that. We look forward to working with the company to help spread the news of our event that is truly built for all!” Those interested in participating can register for all Run Travis Run events on Let’s Do This here. The Color Run, an event famously known for the unique on-course and festival experience, recently announced its relaunch, which includes a partnership with Let’s Do This. The Color Run will be using the company’s social-focused tools to help spread awareness and grow participation in the United States. “There was nothing like The Color Run and bringing it back has been an amazing experience already,” said James Leitz, Managing Director of Thematic Runs, LLC, producer and global licensee of The Color Run. “We’re excited to partner with Let’s Do This to grow the series across new locations and get more people to enjoy movement and join the community around our events.” Those interested in participating can register for the Los Angeles event on Nov. 1 here and the Dallas event on Nov. 22 here. For more information about Let’s Do This, visit letsdothis.com and follow on LinkedIn. ABOUT LET’S DO THIS Let’s Do This is the AI-Native Registration Platform for endurance events, driving growth and supercharging an event organizer’s capabilities. The Let’s Do This team is a true partner every step of the way – from launch strategy to event day and beyond. Let’s Do This scales word-of-mouth growth through its social tools including teams, invites, and referrals. Its AI-Native approach unlocks new capabilities for its customers, with powerful event management, marketing, customer service, and data tools. Let’s Do This is the exclusive partner to the world’s most popular marathon (TCS London Marathon – London Marathon Events), the world’s largest half marathon (AJ Bell Great North Run – Great Run Company) and the world’s largest 10k (AJC Peachtree Road Race – Atlanta Track Club), as well as innovative brands like Ragnar Events and Diplo’s Run Club. Backed by over $80 million from top-tier investors including Y Combinator, Craft Ventures and Headline, as well as athletes like Serena Williams and Usain Bolt, LDT is building the future of participation. For more information about Let’s Do This, visit letsdothis.com. |
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