The leading race event photography company has released data points in the first half of 2025
WASHINGTON, Iowa – MarathonFoto, the premier name in race event photography, has experienced growth across the board in the first half of 2025 (H1). As H1 comes to a close, MarathonFoto has compiled data to compare to the company’s H1 in 2024. The analysis displays increases in many categories for the organization. The year’s H1 specifically showed growth in MarathonFoto’s overall clients, with 105 races photographed, a 12% increase from H1 2024. Other notable data points collected include:
- 678,899 athletes photographed, an increase of 9%
- 581 photographers hired/contracted, an increase of 4%
- An average of 53 images captured of each athlete, an increase of 29%
- A total of 18,472,499 images chaptured, an increase of 20%
“As we reflect back on our first half of 2025, it’s incredible to see the continued growth in so many areas,” said Brad Kroll, president of MarathonFoto. “We put a lot of focus on the quality of our services, and believe that that’s been instrumental in our overall business growth.”
Some of the events that MarathonFoto captured in H1 2025 included the Chevron Houston Marathon, United Airlines New York City Half Marathon, Bank of America Boston Marathon and the NYCRUNS Brooklyn Experience Half Marathon. Additional notable events that MarathonFoto has worked with include the TCS New York City Marathon, Bank of America Chicago Marathon and the Stockholm Marathon.
As a part of MarathonFoto’s client work, a portion of their proceeds is consistently reinvested into the industry. In 2024, MarathonFoto gave back $3.7 million to its partner events, supporting sport growth and allowing for greater giving to events’ charitable partners.
For more information about MarathonFoto, visit www.marathonfoto.com and follow the event on Facebook and Instagram.
ABOUT MARATHONFOTO
MarathonFoto, for more than 45 years, has had a mission that goes beyond capturing mere images. Dedicated to inspiring and celebrating athletes, MarathonFoto transforms moments into memories. As pioneers in their field, their lens doesn’t just freeze the action; it encapsulates the spirit, determination, and triumph of every participant. Through their artistry, MarathonFoto ensures that each athlete’s journey is not just documented but celebrated, creating a visual testament to the passion and perseverance that define the world of sports and mass participation events. MarathonFoto is a division of Infront Sports & Media AG. Website: https://www.marathonfoto.com