LOS ANGELES, Calif. — The McCourt Foundation, the nonprofit organization behind the ASICS Los Angeles Marathon, today announced Lightspeed Commerce Inc. (NYSE | TSX: LSPD), the unified omnichannel platform powering ambitious retail, golf and hospitality businesses in over 100 countries, as the Official POS Software Platform Partner for the 2027 ASICS Los Angeles Marathon and Presenting Sponsor of the Marathon’s Virtual Swag Bag.
The new collaboration is aimed at building awareness and engagement with small businesses, which are woven into the running community nationwide. From running-focused retailers and service providers to runners themselves who are entrepreneurs and small business leaders, this partnership is designed to reach a demographic where high-performance athletics and high-growth commerce meet.
“The ASICS Los Angeles Marathon represents the ultimate intersection of endurance and community,” said Karen O’Connell, Head of Sponsorship at The McCourt Foundation. “Lightspeed builds the tools that allow businesses to run faster and smarter, and we are thrilled for Lightspeed to bring that same energy to the streets of LA in support of both the athletes and the local businesses that fuel them. It is a perfect match.”
As the presenting sponsor of the Virtual Swag Bag, Lightspeed Commerce is powering its connection to runners with the bag’s exclusive offers from the marathon’s sponsors and Lifestyle Expo vendors. Lightspeed will be on the ground at the expo at Dodger Stadium March 5 and 6, 2027, engaging with the leaders who run the retail side of the sports world. Attendees can experience firsthand how Lightspeed’s sophisticated commerce tools help specialty outdoor and athletic retailers scale as fast as the runners they serve.
On race day, runners should watch for Lightspeed activations throughout the event, including the Lightspeed Branded Mile, designed to mirror the “high-velocity” nature of the event. This on-course activation will feature surprises and a heavy dose of motivation to propel runners toward the Avenue of the Stars.
“Retailers serving the running community need to operate with speed, precision, and consistency; whether in-store, online, or on race weekend,” said Mike Ganci, Managing Director of North American Retail for Lightspeed. “Lightspeed brings those capabilities together in a single platform, and we’re excited to support The McCourt Foundation in helping these businesses scale and perform at their best during the ASICS Los Angeles Marathon.”
ABOUT THE ASICS LOS ANGELES MARATHON AND LA 5K
The ASICS Los Angeles Marathon is Los Angeles’ largest and longest-running community sporting event. On March 7, 2027, the race will welcome over 26,000 runners starting at Dodger Stadium and finishing the 26.2-mile Stadium-to-the-Stars Course near Avenue of the Stars in Century City. Also included in the Marathon Weekend events are the LA 5K on Saturday, March 6 and the marathon’s two-day Lifestyle Expo held at Dodger Stadium March 6 and 7. The free expo is open to the public, featuring up to 100 exhibitors and annually attracts more than 70,000 attendees. The ASICS Los Angeles Marathon is the final event in the three-race Conquer LA Challenge which begins with the Santa Monica Classic in September, followed by the Rose Bowl Half Marathon & 5K in January.
For more information, please visit LAMarathon.com and follow the event on Strava, Facebook, Instagram, TikTok and LinkedIn.
ABOUT THE MCCOURT FOUNDATION
The McCourt Foundation (TMF) empowers communities to build a healthier world through research, education and events. TMF’s mission is to cure neurological diseases while empowering communities to build a healthier world. TMF makes a difference by donating to neurology research, hosting educational forums and using our events such as the ASICS Los Angeles Marathon, Rose Bowl Half Marathon & 5K, Santa Monica Classic and Boston Waterfront 5K, as platforms to raise funds for over 129 nonprofit charity partners. Since its inception, TMF has donated more than $7.2 million to neurology research and generated more than $80M for our nonprofit charity partners. Established in 1992, TMF is a 501 (c)(3) with offices in Boston, MA and Los Angeles, CA. For more information, visit mccourtfoundation.org.
ABOUT LIGHTSPEED COMMERCE
Lightspeed Commerce is the POS and payments platform powering businesses at the heart of communities in over 100 countries. As the partner of choice for ambitious retail, golf and hospitality entrepreneurs, Lightspeed helps businesses accelerate growth, deliver exceptional customer experiences, and run smarter across all channels and locations.
With fast, flexible omnichannel technology, Lightspeed brings together point of sale, ecommerce, embedded payments, inventory, reporting, staff and supplier management, financial services, and an exclusive wholesale retail network. Backed by insights, and expert support, Lightspeed helps businesses run more efficiently and focus on what they do best.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD), with teams across North America, Europe, and Asia Pacific.