LOS ANGELES, Calif. – SHOKZ has been announced as an Official Sponsor and Official Headphones of the ASICS Los Angeles Marathon & LA 5K ahead of the 41st annual event. At the Los Angeles Marathon Lifestyle Expo, runners will have the opportunity to try on SHOKZ headphones and participate in games for a chance to win giveaways as part of the new partnership.
SHOKZ is a leader in sports headphones, leveraging their Open-Ear technologies to keep million users in over 60 countries safer during their listening experiences. Whereas most headphones are noise-cancelling to block surrounding sounds, SHOKZ provides quality sound through Bone Conduction Technology design, allowing users to hear what’s going on around them to improve safety and awareness.
“After a successful activation experience at our 2 Day Lifestyle Expo in 2025, we are thrilled to welcome SHOKZ as an official sponsor partner leading into the 2026 Marathon,” said Karen O’Connell, head of sponsorship at The McCourt Foundation. “If you are training on streets, you want to be mindful of your surroundings and traffic, so wearing OpenRun Pro 2 Headphones is a safer option than a noise cancelling style.”
“SHOKZ embraces the spirit of ASICS Los Angeles Marathon with its diversity, togetherness, and warmth. Our open-ear headphones echoes the race by promoting openness and inclusivity throughout the race,” said Vincent Xiong, head of North America at SHOKZ. “We’re excited to partner with Los Angeles Marathon and share this journey.”
The sold-out ASICS Los Angeles Marathon returns on March 8, and is expected to draw over 25,000 runners. Participants will begin their journey at Dodger Stadium, traveling 26.2 miles through iconic LA neighborhoods to a triumphant finish near the Avenue of the Stars in Century City. The marathon weekend kicks off with a two-day Lifestyle Expo and the LA 5K, both taking place at Dodger Stadium.
For more information about the Los Angeles Marathon & 5K, visit LAMarathon.com and follow the event on Strava, Facebook, Instagram and LinkedIn. For more information on the McCourt Foundation, visit mccourtfoundation.org and follow The McCourt Foundation on Facebook, Instagram and LinkedIn.
ABOUT THE ASICS LOS ANGELES MARATHON AND LA 5K
The ASICS Los Angeles Marathon is Los Angeles’ largest and longest-running community sporting event. On March 8, 2026, the race will welcome over 26,000 runners starting at Dodger Stadium and finishing the 26.2-mile Stadium-to-the-Stars Course near Avenue of the Stars in Century City. Also included in the Marathon Weekend events are the LA 5K on Saturday, March 7 and the marathon’s two-day Lifestyle Expo held at Dodger Stadium March 6 and 7. The free expo is open to the public, featuring up to 100 exhibitors and annually attracts more than 65,000 attendees. The ASICS Los Angeles Marathon is the final event in the three-race Conquer LA Challenge which begins with the Santa Monica Classic in September, followed by the Rose Bowl Half Marathon & 5K in January.
ABOUT THE MCCOURT FOUNDATION
The McCourt Foundation (TMF) empowers communities to build a healthier world through research, education, and events. TMF’s mission is to cure neurological diseases while empowering communities to build a healthier world. TMF makes a difference by donating to neurology research, hosting educational forums, and using our events such as the ASICS Los Angeles Marathon, Rose Bowl Half Marathon & 5K, Santa Monica Classic, as platforms to raise funds for over 125 nonprofit charity partners. Since its inception, TMF has donated more than $6.7 million to neurology research and generated more than $76M for our nonprofit charity partners. Established in 1992, TMF is a 501 (c)(3) with offices in Boston, MA and Los Angeles, CA. For more information, visit mccourtfoundation.org and follow the McCourt Foundation on Facebook, Instagram and LinkedIn.
ABOUT SHOKZ
SHOKZ is dedicated to advancing open-ear audio technology and creating products that enhance the lives of users. With a focus on innovation, quality, and user experience, SHOKZ continues to lead the market, providing cutting-edge solutions for sports enthusiasts and beyond. Learn more about the brand that inspires users to #beopen at http://www.SHOKZ.com/.