Marketing Manager, Switchback
Full-Time
Posted 3 days ago (2026-03-13)
Marketing Manager, Switchback
Job Category: Manager
Requisition Number: MARKE001287
Full-Time
Remote
Location
DC MainePortland, ME 04101, USA
Working with a collaborative, strategic, and creative approach, the Marketing Manager will thrive on managing a wide variety of key marketing initiatives in support of a passionate, dynamic community (the outdoor industry). The Marketing Manager will work closely with the Switchback Event Director to develop comprehensive marketing strategies and will be responsible for the planning and execution of marketing campaigns, building and maintaining media partnerships, managing the event’s PR agency and guiding press strategy, managing marketing team members, and many other initiatives in support of the Switchback brand, which includes Switchback Spring, Switchback at The Running Event, and Switchback’s growing digital publication, Trailheads.
This role requires a blend of creative thinking, strategic planning, analytical skills, and diverse marketing expertise to attract, engage, convert, and support Switchback’s retail, brand, and partner community.
To Apply: Marketing Manager, Switchback | Diversified Careers – Maine Roots. Global Opportunities.Job Details
Description
Working with a collaborative, strategic, and creative approach, the Marketing Manager will thrive on managing a wide variety of key marketing initiatives in support of a passionate, dynamic community (the outdoor industry). The Marketing Manager will work closely with the Switchback Event Director to develop comprehensive marketing strategies and will be responsible for the planning and execution of marketing campaigns, building and maintaining media partnerships, managing the event’s PR agency and guiding press strategy, managing marketing team members, and many other initiatives in support of the Switchback brand, which includes Switchback Spring, Switchback at The Running Event, and Switchback’s growing digital publication, Trailheads.
This role requires a blend of creative thinking, strategic planning, analytical skills, and diverse marketing expertise to attract, engage, convert, and support Switchback’s retail, brand, and partner community.
Your Key Responsibilities:
- Develop and execute comprehensive marketing strategies in partnership with the Event Director, including multi-channel campaigns supporting Switchback’s event registration, exhibit sales, digital content goals, and Trailheads publication while managing multiple concurrent initiatives.
- Create compelling content and maintain brand consistency across all channels – across all channels—websites, press releases, email campaigns, social media, partner advertising, onsite signage, Trailheads articles, and more—while managing marketing budgets, timelines, and deliverables to ensure on-time, on-budget completion.
- Build and manage strategic relationships with media partners, industry associations, influencers, PR agencies, and vendors to drive year-round event visibility and strengthen Switchback’s presence in the outdoor industry.
- Analyze market trends and campaign performance to continuously optimize marketing strategies, identify new opportunities for brand awareness and conversion, and deliver weekly KPIs to leadership.
- Manage marketing budgets, timelines, and onsite event execution, ensuring on-time, on-budget delivery while leading branding, PR/media efforts, and attendee engagement initiatives during events.
What We’re Looking For:
- Experience & Education: Bachelor’s degree in Marketing, Communications, English, or related field preferred; 6+ years of progressive marketing experience with a proven track record of developing and executing multi-channel campaigns. Budget management experience required. B2B marketing and/or outdoor industry experience a plus.
- Creative & Content Expertise: Strong writing, editing, and design skills with the ability to craft compelling messaging across diverse channels—from Trailheads articles to event campaigns—while maintaining consistent brand identity.
- Strategic & Analytical Mindset: Ability to research market trends, analyze performance metrics, and identify opportunities to optimize campaigns and maximize ROI while staying current with outdoor industry developments.
- Project Management Excellence: Exceptional organizational skills with extreme attention to detail and the ability to manage multiple priorities and tight deadlines in a fast-paced environment.
- Leadership & Collaboration: Team management experience with excellent communication skills – you listen, motivate, and work seamlessly across departments while being flexible enough to pivot when priorities shift. Excellent written and verbal communication.
- Technical Proficiency: Hands-on experience with CMS platforms (WordPress preferred), marketing automation systems (Marketo, HubSpot, etc.) GA4, Canva/Photoshop, and Microsoft Office Suite. Basic HTML knowledge helpful.
Travel: Frequent travel required.
Supervisory Responsibility: Yes
Work Environment: This job operates in a hybrid or fully remote work environment and uses standard office equipment.
Marketing Manager, Switchback | Diversified Careers – Maine Roots. Global Opportunities.