Riders pedaled through Southern California’s most scenic beach towns for a day of fun, fitness and community
SAN DIEGO, Calif. – More than 1,500 riders took to Highway 101 on Nov. 1 for the annual Bike the Coast event, cycling throughout San Diego County’s beach cities. Participants of all ages and experience levels took part in the leisurely ride, choosing from five distance options including the 7 and 15-mile Family Rides, and 25, 50 and 100-mile routes highlighting multiple beach communities.
Riders on the 25, 50 and 100-mile routes journeyed through several historic beach towns, including Oceanside, Carlsbad, Encinitas, Solana Beach and Del Mar, taking in the coastal charm along the routes. Those on the 7 and 15-mile courses rode the San Luis Rey River Trail, a relaxed route that provided views of the area’s natural beauty.
“We are so happy to watch this ride grow every year and bring so much joy and fun to the community,” said Mike Bone, president and CEO of Spectrum Sports Management, producer of Bike the Coast. “We love being able to highlight our beach towns and bring people together to celebrate fitness, community and everything that makes Southern California so special.”
Each year, Bike the Coast hosts a Finish Festival for not only participants to enjoy post-ride, but also family, friends and any other community members looking for a fun local event to enjoy. The annual festival takes place at the Oceanside Pier, with an emphasis on community vendors. This year’s Finish Festival featured local food and drinks, live music by Gone Blonde and a beer garden hosted by BJ’s Restaurant and Brewhouse, with proceeds benefiting Bike MS.
This year, Bike the Coast continued its partnership with the National MS Society and Bike MS, organizations dedicated to supporting those affected by multiple sclerosis through research, advocacy and community programs. Founded in 1946, the National MS Society has been a global leader in the movement to create a world free of MS. Proceeds from the post-ride beer garden, along with rider donations, were contributed to the cause, helping advance research and connect participants with the MS community.
Additional partners of this year’s event included Visit Oceanside, Oceanside Sports Commission, Frontwave Credit Union, Dine O’side and Unlimited Biking. Bike the Coast has ongoing opportunities available for partnerships with local organizations and businesses. Those looking to get involved with Bike the Coast as a partner or exhibitor can visit their partnership page here.
For more information on Bike the Coast, visit www.BikeTheCoastSD.com. Follow the event on Instagram and Facebook.
ABOUT BIKE THE COAST AND SPECTRUM SPORTS MANAGEMENT
Managed by Spectrum Sports Management, Bike the Coast takes riders of all levels and ages along the best of Southern California beaches and surf towns with routes of 100, 50, 25 on historic Highway 101 and on the San Luis River Trail. A recognized leader in endurance and sporting events in Southern California, Spectrum Sports Management & Timing Services creates a wide range of events and has over 50 years of collective industry experience. Spectrum Sports Management emphasizes delivering a premiere, professional and world-class service to their clients, their participants, and the communities in which they work. To learn more, visit www.SpectrumSports.net.