Polar named Club’s Exclusive Technology Device Provider
ATLANTA – April 4, 2019 -- Atlanta Track Club is teaming up with Polar Electro Inc. to bring Polar’s innovative technology to the Club’s world-class training programs, events, along with the Club’s elite youth, Olympic Development and masters teams as well as to youth program partners like Atlanta Public Schools. Under a new partnership announced today, Polar becomes the exclusive technology device provider of Atlanta Track Club.
As tens of thousands of runners begin preparations for the Club’s flagship event, the AJC Peachtree Road Race, Polar will provide the technology and expertise Atlanta Track Club coaches and run leads need to incorporate heart rate data into the Club’s In-Training for Peachtree program. The program kicks off this weekend at seven metro-Atlanta locations marking twelve weeks until the world’s largest 10K. “We are excited to work with Polar to share the value of heart rate-based training with the In-Training for Peachtree participants,” said Atlanta Track Club Coach and Olympian Amy Begley. “Polar is the original heart rate monitor and its reputation as a leader in the industry is unmatched.”
Under the partnership, Polar will provide training, content and devices to Atlanta Track Club staff who will utilize the information to enhance the training experience for participants while measuring the efficacy of its programming. The products will also be worn by members of Atlanta Track Club Elite’s team. Athletes will appear in Polar’s marketing messages along with Polar’s other sponsored endurance athletes like Olympians Molly Huddle and Gwen Jorgenson. Polar products will be available for purchase at polar.com as well as at expos and number pickup events for the AJC Peachtree Road Race, Publix Atlanta Marathon, Invesco QQQ Thanksgiving Day Half Marathon and PNC Atlanta 10 Miler.
“We’re thrilled to partner with Atlanta Track Club and bring our technology and expertise to such a large and impactful organization of runners and walkers,” said Stan Brajer, Senior Vice President of Sales and Marketing for Polar. “Working with others who inspire their community to get active and enjoy a healthy lifestyle is an effort we wholeheartedly support, and we’re excited to be a part of the Club’s journey in building out their programs and training.”
Based in Finland, Polar has been innovating heart rate monitoring technology since 1977 and created the world’s first wearable heartrate monitor in 1982. Atlanta Track Club, a 501(c)(3) not-for-profit is the second largest running and walking organization in the United States, hosting more than 40 events and programs annually.
About Atlanta Track Club
Atlanta Track Club is a nonprofit committed to creating an active and healthy Atlanta. Through running and walking, Atlanta Track Club motivates, inspires and engages the community to enjoy a healthier lifestyle.
With more than 30,000 members, Atlanta Track Club is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race (peachtreeroadrace.org) – the largest 10K running event in the world, the Publix Atlanta Marathon, PNC Atlanta 10 Miler and Invesco QQQ Thanksgiving Day Half Marathon, Atlanta Track Club directs more than 30 events per year. Through the support of its members and volunteers, Atlanta Track Club also maintains a number of community initiatives including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club’s All-Metro Banquets and supporting the Grady Bicycle EMT program. For more information on Atlanta Track Club, visit atlantatrackclub.org.
For over 40 years, Polar has been the innovator of sports technology, helping athletes and coaches achieve peak performance. Polar began with heart rate monitoring, but has since expanded into multiple training solutions for elite athletes, coaches and active fitness enthusiasts. Polar remains the trusted performance partner due to our accuracy, reliability and superior experience. Polar’s award-winning product range includes pioneering sports wearables that work elegantly with Polar training apps and cloud services.
Headquartered in Finland, Polar is a privately held company that operates in more than 80 countries. Polar products are sold through over 35,000 retailers globally. For more information, please visit polar.com.