CHICAGO - Today, the Bank of America Chicago Marathon announced that it will expand one of its longest standing partnerships in the event's 40-year history, naming Gatorade Endurance as the exclusive on-course energy gel provider through 2020. Gatorade, a formidable brand in the sports arena and the endurance industry, became an official sponsor of the Chicago Marathon in 1989.
"Gatorade has been one of our most loyal partners for almost three decades," said Bank of America Chicago Marathon Executive Race Director Carey Pinkowski. "We have had a front row seat to their advancements in hydration and nutrition science, and we are excited to be the first major marathon to provide Gatorade Endurance Energy Gel on course."
This spring, Gatorade Endurance introduced Gatorade Endurance Energy Gel, which provides carbohydrate energy for prolonged training or racing to help endurance athletes continue to perform at a high level. Available in Blackberry, Apple Pear and Vanilla flavors, each Gatorade Endurance Energy Gel is 80 calories, with 20 grams of carbohydrate and 100 mg of sodium. In addition to pouring more than 48,000 gallons of Gatorade Endurance Formula on race day, the Chicago Marathon will provide more than 45,000 Gatorade Endurance Energy Gels at mile 17.8 as part of a complete pre- to post-race fueling solution.
"It's important that runners don't wait until their carbohydrate stores become depleted to replenish," said Matt Pahnke, a principal scientist at the Gatorade Sports Science Institute and avid endurance athlete. "In addition to Gatorade Endurance Formula, which is offered at every aid station throughout the race, Gatorade Endurance Energy Gels can provide runners with the needed additional carbohydrate energy to help them continue to perform at a high level."
Gatorade Endurance will also offer runners Gatorade Endurance Carb Energy Drinks, Gatorade Endurance Carb Energy Chews and Gatorade Recover Shakes as part of their race-day fueling options.
"Gatorade is proud to be celebrating nearly 30 years as an official race partner," said Gatorade Chief Marketing Officer Andrew Hartshorn. "Our mission is to fuel athletic performance, so we're excited to expand our partnership with the Bank of America Chicago Marathon, fueling 45,000 incredible athletes before, during and after the race with Gatorade Endurance products."
Grounded in years of hydration and sports nutrition research conducted by the Gatorade Sports Science Institute, the Gatorade Endurance line of products helps deliver fluids and nutrients endurance athletes need for a training session or race. Gatorade Endurance products are available for purchase at GatoradeEndurance.com and select endurance sports specialty retailers.
About the Bank of America Chicago Marathon
In its 40th year, the Bank of America Chicago Marathon welcomes thousands of runners from more than 100 countries and all 50 states, including a world-class elite field, top regional and Masters runners, race veterans, debut marathoners and charity runners. The races iconic course takes runners through 29 vibrant neighborhoods on an architectural and cultural tour of Chicago. Annually, an estimated 1.7 million spectators line the streets, cheering on more than 40,000 runners from the start line to the final stretch down Columbus Drive. As a result of the races national and international draw, the Chicago Marathon assists in raising millions of dollars for a variety of charitable causes while generating $277 million in annual economic impact to its host city. The 2017 Bank of America Chicago Marathon, a member of the Abbott World Marathon Majors, will start and finish in Grant Park beginning at 7:30 a.m. on Sunday, October 8. In advance of the race, a two-day Abbott Health & Fitness Expo will be held at McCormick Place Convention Center on Friday, October 6 and Saturday, October 7. For more information about the event and how to get involved, go to chicagomarathon.com. Visit the Bank of America newsroom for more Bank of America news.
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by more than a 40 year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fueling needs of athletes in all phases of athletic activity. For more information and a full list of products, please visit www.gatorade.com.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.