to Be Title Sponsor of 2016 Brooksie Way Race
Supports Commitment to Community Health and Wellness
DETROIT, April 25, 2016 /PRNewswire/
-- Health Alliance Plan (HAP) announced it will be the
title sponsor of the 2016 Brooksie Way race, which will
be held September 25 at Oakland University in Rochester,
Mich. The Brooksie Way is one of Oakland County's
premier quality-of-life events, encouraging people to
become more physically active and supporting programs
that foster an active lifestyle. The sponsorship
represents HAP's continued dedication to promoting
health and wellness in the communities it serves.
"The Brooksie Way has a tradition of inspiring
Oakland County residents and others across Michigan to
choose healthy habits through running, walking, jogging
or other activities that promote an active
lifestyle," said DeAndre Lipscomb, vice president,
marketing and community outreach, Health Alliance Plan.
"HAP is proud to support this event with its
significant impact on improving community wellness,
which aligns with HAP's mission to enhance the health
and well-being of the lives we touch."
The HAP title sponsorship is a continuation of the
partnership the Brooksie Way had with Flint-based
HealthPlus of Michigan, which merged with HAP earlier
this year. HealthPlus had served as title sponsor
"HAP and HealthPlus have each supported the
Brooksie Way in previous years," said Lipscomb.
"So we appreciate the fact that the merging of
HealthPlus into HAP has created this opportunity for HAP
to serve as the title sponsor of the race that means so
much to this community."
The race is named in honor of Brooks Stuart Patterson,
who died in 2007 following a snowmobile accident.
His father, Oakland County Executive L. Brooks
Patterson, created the Brooksie Way as a way to promote
Oakland County and encourage people to become more
Since its inception in 2007, the Brooksie Way has had
more than 31,000 participants from 15 states nationwide.
Last year's race had 5,500 participants. The race also
offers a training program, which is expected to prepare
400 participants to run or walk the race in 2016.
Proceeds from the race are distributed through "Brooksie
Way Minigrants" to support non-profit health and
fitness programs that encourage a healthy and active
lifestyle. By the end of 2016, approximately $175,000 in
minigrants will have been awarded to Oakland County
The HAP Brooksie Way includes 10k, 5k and Fun Run
events. For more information, visit thebrooksieway.com.
About Health Alliance Plan
Health Alliance Plan (HAP) is a Michigan-based,
nonprofit health plan that provides health coverage to
more than 675,000 members and companies of all sizes.
For more than 50 years, HAP has partnered with leading
doctors and hospitals, employers and community
organizations to enhance the health and well-being of
the lives we touch. HAP offers a product portfolio with
six distinct product lines: Group Insured Commercial,
Individual, Medicare, Medicaid, Self-Funded and Network
Leasing. HAP excels in delivering award-winning
preventive services, disease management and wellness
programs, and personalized customer service.