ATHLETE RANKINGS
DOPING SANCTIONS
FORUM
LIFETIME ACHIEVEMENT AWARD
JOB OPENINGS AND RESUMES
NEWS ARCHIVES
NEWSLETTER/MEMBERSHIP
ONLINE GUIDE TO PRIZE MONEY RACES & ELITE ATHLETES
ORGANIZING RUNNING EVENTS
RACE DIRECTOR OF THE YEAR
RACE DIRECTORS' MEETING
RESOURCES
RUNNING INDUSTRY RESOURCE DIRECTORY
RUNNING ON TV

HOME
CONTACT US
RRM Forum

 

Organizing Running Events

RESOURCES FOR RACE DIRECTORS


    

Digital Technology Provides Information to Runners for Upcoming Big Sur International Marathon

                The Big Sur International Marathon is taking advantage of several digital offerings for its 31st Presentation taking place this Sunday, April 24.  Videos, e-communication, apps, online press kits and enhanced social media are all part of the arsenal of digital tools.

               Runners have already received a robust packet of information sent electronically and optimized for a mobile experience. These “Race Weekend Instructions” provide a thorough overview of the rules, schedules, activities, transportation and more, plus a variety of maps outlining the various courses, start/finish areas, new Expo village layout, finish village, and bus transportation pick-up locations.

               Next, runners will receive their “Virtual Race Bag” during race week, which offers a variety of discounts, coupons and special offers for local activities and running-related merchandise.

               Also during the week they’ll be sent an e-blast with links to four new videos created to better visually inform runners about the Expo set up, the course, the marathon start and the finish village area.  These short videos are narrated by Heidi Short, a board member from the non-profit Big Sur Marathon organization, and can be accessed through Silverline’s BSIM TV which houses videos produced by or for the marathon. Many user-generated videos will also be posted here following the race.

               Another visual aid is a new animated digital map, created by Michal Balhar from Slovakia. Starting in Big Sur at the marathon start, the course is illustrated by a moving line traveling northward. Aid stations, mileage highlights and elevation levels are noted, along with images depicting visual elements along the course.

               The marathon’s mobile race app, available by searching BSIM EVENTS, is a handy way to get needed race information including schedules, FAQ’s and more.  The app also allows spectators to track up to three runners at a time with splits offered at approximately every five miles.

               Media materials are set up on Media Silo, a digital media center which include press releases and stories, photographs and downloadable videos primarily for broadcast use.  The online press kit can be accessed at www.bsimnews.com.

               A social media team of volunteers will be busy throughout the weekend to engage the runners with race activities and information.  Trivia contests, Instagram frame photo opps, runner social care and other ideas are planned to be implemented on the marathon’s three main social platforms – Facebook, Twitter and Instagram.

Copyright 2016 Road Race Management, Inc.

Home | Contact | Feedback

MarathonFoto

Leslie Jordan

Ashworth Awards

Orbiter
Run Signup

GameFace Media

Outside Interactive

RRCA Race Director Certification

Darman Group

Organizing Running Events