Technology Provides Information to Runners for Upcoming
Big Sur International Marathon
The Big Sur International Marathon is taking advantage
of several digital offerings for its 31st
Presentation taking place this Sunday, April 24.
Videos, e-communication, apps, online press kits and
enhanced social media are all part of the arsenal of
Runners have already received a robust packet of
information sent electronically and optimized for a
mobile experience. These “Race
Weekend Instructions” provide a thorough
overview of the rules, schedules, activities,
transportation and more, plus a variety of maps
outlining the various courses, start/finish areas, new
Expo village layout, finish village, and bus
transportation pick-up locations.
Next, runners will receive their “Virtual
Race Bag” during race week, which offers a
variety of discounts, coupons and special offers for
local activities and running-related merchandise.
Also during the week they’ll be sent an e-blast with
links to four new
videos created to better visually inform
runners about the Expo set up, the course, the marathon
start and the finish village area. These short
videos are narrated by Heidi Short, a board member from
the non-profit Big Sur Marathon organization, and can be
accessed through Silverline’s
BSIM TV which houses videos produced by
or for the marathon. Many user-generated videos will
also be posted here following the race.
Another visual aid is a new animated
digital map, created by Michal Balhar from
Slovakia. Starting in Big Sur at the marathon start, the
course is illustrated by a moving line traveling
northward. Aid stations, mileage highlights and
elevation levels are noted, along with images depicting
visual elements along the course.
The marathon’s mobile race app, available by
searching BSIM EVENTS, is a handy way to get needed race
information including schedules, FAQ’s and more.
The app also allows spectators to track up to three
runners at a time with splits offered at approximately
every five miles.
Media materials are set up on Media Silo, a digital
media center which include press releases
and stories, photographs and downloadable videos
primarily for broadcast use. The online press kit
can be accessed at www.bsimnews.com.
A social media team of volunteers will be busy
throughout the weekend to engage the runners with race
activities and information. Trivia contests,
Instagram frame photo opps, runner social care and other
ideas are planned to be implemented on the marathon’s
three main social platforms – Facebook, Twitter and